Improving environmental interventions by understanding information flows

I’m very pleased to share our latest publication: a review on the role of information flows in conservation interventions, published in the journal Trends in Ecology & Evolution. The Open Access text is available here.

An animated summary of a figure from our paper

Abstract

Conservationists are increasingly interested in changing human behaviour. One understudied aspect of such interventions is information flow. Different patterns of interpersonal communica-tion and social structures within communities influence the adoption of behavioural changes through social influence and social reinforcement. Understanding the structure of information flow in a group, using tools such as social network analysis, can therefore offer important insights for interventions. For example, communications may be targeted to highly connected opinion leaders to leverage their influence, or communication may be facilitated between distinct subgroups to promote peer learning. Incorporating these approaches into conservationinterventions can promote more effective behaviour change. This review introduces conservation researchers and practitioners to key concepts underpinning information flows for interventions targeting networks of individuals.

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